Our research shows this is the least trafficked page on your site. It is still important to put good clear content with a specific message.


Dos and Don’ts


  • Write conversationally, transparently, genuinely, and truthfully
  • This is an opportunity to gain your prospective client’s trust and loyalty
  • Put your target audience first
  • Let your customers speak for you
    • Showcase testimonials
    • Give the customer credit
  • Talk about awards – especially if they are customer focused
  • Tell your story
  • Include your contact information.
  • Remember that a solid community is what grows membership.



  • Focus solely on your accomplishments – it can make joining a new box even more intimidating
  • Embellish too much so that the prospective client has unrealistic expectations
  • Forget that you client’s needs, concerns, reality, are the focus at all times